分类：广告业

在你的印像里，屈臣氏是如何的？

LONDON, UK, 5th July, 2017 – comScore today announced that it is the first company to be granted certification by ABC to JICWEBS Principles for video viewability measurement in validated Campaign Essentials™ (vCE). This certification expands on the solution’s existing ABC-accredited offerings for vCE Viewability for Display and vCE Content Verification, continuing its status as a certified solution for the digital ad market in the UK.vCE video viewability measures the opportunity to be seen, including the removal of sophisticated invalid traffic (IVT), for video advertising impressions. Video viewability is part of comScore’s holistic ad and audience delivery validation solution vCE, which provides an unduplicated accounting of impressions delivered on display, video and mobile devices across a variety of key dimensions including target audience (demographics), viewability, general and sophisticated IVT, brand safety, geography and engagement.“We are delighted to issue the first ABC video viewability certificate to comScore, demonstrating that its vCE video viewability measurement solution has met JICWEBS industry agreed standards,” said Simon Redlich, Chief Executive at ABC. “The latest IAB UK research shows that video is the fastest growing advertising format. By extending our Viewability programme to include video testing, ABC is delivering the media industry’s stamp of trust in this important area.”Based on JICWEBS industry-agreed Viewability Principles, ABC video viewability certification provides the industry with transparency and greater confidence to better compare viewability capabilities, ensuring agencies and advertisers can make informed purchasing decisions. comScore was one of the first companies to receive Content Verification certification in 2012 and was also granted certification for their continued commitment to delivering desktop display viewability measurement in vCE earlier this year.“Video is an integral piece of advertising budgets today, and it’s essential that advertisers and their agencies better understand their video ad performance and whether that ad had the opportunity to be seen,” said Martin Bromfield, comScore, VP Advertising EMEA, “We are pleased to receive the first vCE video viewability certification from ABC, as it underscores our commitment to delivering a solution that aligns not just with our clients’ needs but with the rigorous standards set forth by industry bodies.”View comScore’s Third Party Accreditation, Certification and Review page to learn more about these accreditations: http://www.comscore.com/About-comScore/Third-Party-Review.To view comScore’s ABC certificate for vCE video viewability, please visit:https://www.abc.org.uk/Certificates/48877701.

在CNNIC发布的第40次《中国互联网络发展状况统计资料报告》中觉得，中国网民数量经营规模早就超出7.51亿，占到全世界网友数量的五分之一，手机上用户经营规模也在猛增，手机上网友经营规模约7.24亿，特别注意的是用以电视机网际网路的占比也早就超出26.7%，用户早就全方位转到多屏显示时期，针对营销来讲，怎样根据多终端设备的各有不同情景、时段、习惯养成、內容钟爱等大力开展给出用户不负责任的营销，也沦为知名品牌瞩目的热门话题。

【中国广电网】根据中国的声音《新闻和报纸概要》6点52分，国家广电总局昨天与中国进出口银行签约，通过金融平台和资本市场推进电影文化企业扩大国际市场。

2018年12月18日，数据智能化决策：2018我国AI营销本年度高峰会暨灵羽奖颁奖盛典星光盛典上海市区成功举办。

数字电视即将摆脱济南市普通人家，预估群众不仅能享受到电视画面质量更为细腻、响声更为细腻、频道栏目总数成倍增加等基本的服务升级，针对早就终端设备光纤宽带的客户，更为能在有线电视智能化总体转换以后，体验到数字电视的强悍互动交流服务项目作用。

前不久，一点资讯带头周润发、刘德华、gem邓紫棋、Papi酱等好几个影视制作、新闻媒体、歌曲等横着内容各个领域知名人士，协同公布发布“有意思更为简易”的态度宣言，散播全身心辛勤耕耘、固执酣畅淋漓和非凡的匠心精神，并根据线上与线下同歩，在“唯总流量平等主义”的时期让匠心精神精准推送更为多受众群体。

8月15日，“我是创益人”创益嘉年华会暨2017公益广告宣传大赛启动式北京举办，嘉年华会当场迈进了17年嘎纳捉拿狮的世界各国艺术创意人、中国没有象征性的创新圈、公益圈意味着角色出场演讲。

3月12，由英檬高新科技、CCEGROUP（程迈股权）、音智约和IntelliMirror（萤若高新科技）四家企业带头举办的“智能化、新零售探索与实践活动中”线下推广共享不容易在上海环球港凯悦酒店8楼沙龙活动厅隆重召开，此次线下推广共享不容易围绕着智能化与新零售，邀来源于颖通集团公司、美素佳儿和薇女坊品牌等各位特邀嘉宾协同共享了她们针对新零售领域绿色生态、公司企业战略转型、大数据赋能、营销推广技术革新等层面的远见卓识。

她强调，在室内装饰设计中，设计师要应用各有不同行业的现代科学技术、多样化素材图片，以本人想像力，再作因应个人特质，写作出有涵括高新科技、游戏娱乐、造型艺术、环境保护、不断发展趋势的著作，创设承诺落伍的设计方案，进而合乎本人对设计方案上的回绝。